Every year, the company bestows its Annual Awards upon its top associates, including the prestigious President’s Club and Platinum Award levels, as well as lesser levels of awards that recognize the accomplishments of the top-performing agents. These awards are a recognition of the highest level of achievement for agents. They are prestigious awards that many agents strive to achieve. This blog post will discuss the Keller Williams Awards and what it takes to win one.
Overview of the Award Criteria
According to the Keller Williams Realty, Inc. Policies & Guidelines Manual, Rev. 12/1/20, the following annual awards are given to the company’s top-performing agents who meet specific criteria. The criteria for the award include overall sales performance, which is driven by transaction sales volume and gross commission income. The requirements are designed to recognize agents who have achieved excellence in their field and are the top performers in their market.
Each year the following awards are presented:
The Sales Associate of the Year award is in recognition of being the top sales production associate for the Market Center. It goes to the associate with the highest closed sales volume during the calendar year.
The Listing Associate of the Year award recognizes the top listing associate for the Market Center. It goes to the associate who obtains the largest number of qualified residential listings during the calendar year. (In case of a tie, the dollar volume is the tiebreaker.)
The Rookie of the Year award is in recognition of being the top rookie of the Market Center. It goes to the associate who is new in real estate and has completed his/her first twelve-month period in real estate during the calendar year with Keller Williams Realty and had the highest closed sales volume.
The Million Dollar Club is in recognition of closed sales volume achievement of $1 million or more.
The Two Million Dollar Club is in recognition of closed sales volume achievement of $2 million or more.
The Silver Circle is in recognition of closed sales volume achievement of $3 million or more.
The Gold Circle is in recognition of closed sales volume achievement of $5 million or more.
The Platinum Circle is in recognition of closed sales volume achievement of $8 million or more.
The President’s Club is in recognition of closed sales volume achievement of $12 million or more.
The ALC Award of Excellence recognizes dedicated service on the ALC. An associate must be a member of the ALC at the end of the year to receive this award.
The Keller Williams Realty Profit Sharing Award recognizes outstanding organizational achievement in the Profit Sharing Program.
These award levels allow for the company to acknowledge many top associates each year for their annual accomplishments.
KELLER WILLIAMS AWARD LEVELS Medallion Awards for Individuals, Teams, and Groups
Keller Williams also has award levels that are recognized via medallions for Individual Agents, Teams (two producing agents working together as a team), or Groups. These awards are based upon either Gross Commission Income (GCI) earned by the agent, team, or group during the year or the number of transaction sides closed. The difference between GCI and Sides allows for agents in marketplaces with lower average sale prices and commissions to be recognized for their hard work. It is another example of the Keller Wiliams culture in action.
| AWARD LEVEL | GCI UNITS | SIDES |
|---|---|---|
| Bronze | $60,000 to $119,999 | 15 – 26 |
| Silver | $120,000 to $179,999 | 27 – 39 |
| Gold | $180,000 to $239,999 | 40 – 49 |
| Double Gold | $240,000 to $299,999 | 50 – 59 |
| Triple Gold | $300,000 to $399,999 | 60 – 74 |
| Quad Gold | $400,000 to $499,999 | 75 – 99 |
| Platinum | $500,000 to $999,999 | 100 – 199 |
| Double Platinum | $1 Million to $1,499,999 | 200 – 299 |
| Triple Platinum | $1.5 Million to $1,999,999 | 300 – 399 |
| Quad Platinum | $2 Million to $2,499,999 | 400 – 499 |
| Millionaire Agent Award | $2.5 Million + | 500 + |
|There are also several awards issued to Market Centers and leadership.
The Keller Williams President’s Club Awards
The Keller Williams President’s Club Awards are highly coveted awards presented to the top-performing agents of Keller Williams Realty. These awards recognize and celebrate individual excellence as well as a commitment to the growth and success of this leading real estate brokerage firm. Recipients of these awards demonstrate a dedication to their clients, their local market, and the Keller Williams culture. The President’s Club Awards are presented annually and are a testament to the importance of continued success in real estate. By honoring these agents, Keller Williams reinforces its commitment to delivering excellence in service and performance for all its clients. With the President’s Club Awards, Keller Williams continues to be recognized as a leader in the real estate industry.
Introduction to Keller Williams Platinum Award,
The Keller Williams Platinum Award, is the next level of recognition given to the company’s top-performing agents. The award is given to recognize agents who have achieved excellence in their field and have demonstrated an annual high level of achievement. The award is highly coveted and symbolizes success for the agents who receive it.
To be eligible for the award, agents must have achieved a closed transaction sales volume of $8 million or more during a calendar year.
The Requirements for the Keller Williams Awards
Agents must have achieved a minimum closed transaction sales volume to be eligible for the award. This is recorded by the Market Center Administrator (MCA) in each Keller Williams market center. To be counted for a month or end of the year, the market center must receive the commission for the closing by the month’s closing. This is also a key component to the Keller Williams profit sharing system.
The centralized tracking is key to ensuring the award levels’ fairness and providing the agents with the confidence that their closed transaction sales volume is being tracked correctly.
What Does It Mean to Win the Platinum Award?
Winning the Keller Williams President’s Club or Platinum Award is a prestigious recognition that is highly sought after by agents. The award acknowledges the agent’s hard work and dedication to their craft. It is a symbol of success and excellence in the real estate industry. Winning the award also gives the agent a competitive edge in the market. It can open up new opportunities if they promote information in their marketing and advertising.
What Is the Process for Applying for the Platinum Award?
Due to the nature of the Keller Williams WinMore accounting system that feeds the tracking of the Keller Williams Cap system and KW Profit Share system, the closed transaction sales volume is already tracked by the company.
Agents do not have to apply for the award by filling out an online application form. The market center takes care of the calculations for the agents and reports the information to Keller Williams International. Awards are usually distributed around the time of the annual Family Reunion convention gathering and during local and regional awards nights held in the local areas.
What Can You Do to Increase Your Chances of Winning a Keller William Realty Annual Award?
Agents can do a few things to increase their chances of winning the award.
- Attend Training, including Ignite and BOLD. Ignite is a training course for new agents, and BOLD is the advanced one. Both will train you in the necessary skills to become a successful real estate agent. They cover building relationships, marketing your business, creating an effective brand, networking strategies, lead generation techniques, and financial planning.
- Familiarize Yourself with KW Technology. KW offers a wide array of technology solutions to help you succeed as an agent, from their award-winning Command digital marketing platform to the Kelle app and many more. Get familiar with these technology tools to use them effectively in your business.
- Join a Team or Start Your Own. Joining a team increases your chances of success as you can leverage the experience and relationships of more experienced agents. Starting your team allows you to build relationships with potential clients, learn from experienced mentors and create your success path.
- Stay Connected with Clients. Building long-term relationships with clients are essential for maintaining a steady stream of transactions. Use email campaigns, social media, newsletters, and other methods to stay connected with past and potential clients. Keep them informed about the latest real estate trends and updates in the local market so you can build a loyal client base.
- Continuing Education. Staying ahead of the game is essential for any successful real estate agent. Take courses or attend seminars related to your profession to remain up-to-date and knowledgeable. This will ensure that you remain an expert in your field and stand out from the competition.
Follow these five steps to increase your gross commission income and closed transaction sales volume as a Keller Williams real estate agent. With hard work, dedication, and the right approach, you can make your mark this year by joining the President’s Club.
Benefits of Achieving the Keller Williams Platinum Award
Achieving the Keller Williams Platinum Award is a prestigious recognition with many benefits. Winning the award can open up opportunities for the agent, such as speaking engagements or media appearances.
It can also give the agent a competitive edge in the market. Winning the award can also increase the agent’s visibility and credibility in the marketplace if leveraged in advertising and marketing.
In addition, achieving the award can give the agent a sense of accomplishment and pride. It recognizes the agent’s hard work and dedication to their craft. It symbolizes success and excellence within Keller Williams and the real estate industry.
The Keller Williams Annual Awards, including the President’s Club and Platinum Awards, are prestigious recognition that is highly sought after by the company’s top-performing agents. The award recognizes agents who have achieved excellence in their field and consistently demonstrated high achievement levels.
What is the Keller Williams Bronze Level Award?
New Agents should strive to hit this level of award achievement in their first year of business. The criteria for the bronze level award is defined as an Associate who works as an individual producing agent, a Team of two individuals, or a Group consisting of three or more producing agents and closes $60,000 to $119,999 in Gross Commission Income or 15-26 units.
By hitting the ground running by taking the Ignite Training Program and focusing on following the guidance of the course, new agents should be able to meet or exceed the bronze award level either via gross commission income earned or total units sold.
Achieving the award can provide the agent with many benefits, such as increased visibility and credibility within Keller Williams and increased visibility and recognition in the real estate industry. Agents who receive the award may be invited to participate in various events and seminars hosted by Keller Williams. They may also be given priority consideration for promotions and other opportunities.
It can also open up new opportunities for the agent, and it is a recognition that all agents should strive to achieve.