Early on, Keller Williams realized that it’s agent might be faced with a financial hardship due to major emergencies. KW Cares was the brainchild of Keller Williams agents who had a dream to reach out and support fellow KW associates. Mo Anderson, vice chairman of Keller Williams Realty, took this dream and brought it to fruition as a public charity. Today, KW Cares is supported by associates from across North America.
KW Cares is a charity created by and for Keller Williams associates and their families. It’s here to help any agent who’s faced with hardship as a result of a sudden emergency. The charity is the heart of Keller Williams culture in action – finding and serving the higher purpose of business through charitable giving in the market centers and communities where Keller Williams associates live and work.
What is KW Cares?
KW Cares provides grants that are there for a degree of assistance for Keller Williams associates and their families experiencing hardship. Hardships that are as a result of a sudden emergency. Hardship is defined as a difficult circumstance that a person or family cannot handle without outside help. Together Everyone Achieves More.
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It has truly become the heart of the Keller Williams culture in action, finding and serving the higher purposes of business through charitable giving in the market centers and communities where KW associates live and work. The Princeton New Jersey Market Center participates in KW Cares and also has an Agent in Need fund to directly support agents in the office. http://www.kwcares.org/happy-outcomes
History of KW Cares
Designated a 501(c)(3) public charity in 2003, KW Cares raises money through Keller Williams market centers and regional offices in order to provide emergency financial assistance to members of the KW family in need through its grants program, and to support other board-designated charities and causes aligned with the mission and values of Keller Williams Realty and KW Cares.
KW Cares annually also donates a 10 percent tithe to selected charities outside of Keller Williams.
Making an impact on an annual basis – Princeton New Jersey RED Day
Introduced in 2009, RED Day, which stands for Renew, Energize and Donate, is Keller Williams Realty’s annual day of service. Each year on the second Thursday of May, associates celebrate KW Vice Chairman Mo Anderson’s birthday by spending the day away from their businesses to serve worthy organizations and causes in their communities.
Local offices select projects around the area. From assisting at shelters, to working of cleaning up parks to volunteering at schools or local non profit organizations. It is amazing to see the stories from different offices around the country and now around the world as Keller Williams Expands and brings Red Day worldwide.
Associates from across the nation devote an entire day to fulfilling the needs of worthy organizations and causes in their communities.
“Our first priority is finding our associates,” said Anderson. “We are gathering all our resources together so that we can get assistance to them as soon as we know where they are. We are currently processing all the generous donations that we have received this week so that we can turn around and send those resources to our KW family members who desperately need them.” That was Mo Anderson, Vice Chairman of the Board, within hours of first landfall of Hurricane Katrina. A refrain that has been echoed after hurricanes, floods, wildfires and natural disasters that have directly impacted Keller Williams Associates. While other organizations are scrambling to respond, KW Cares and KW Relief have trucks loaded, ready to respond.
Helping Agents. Helping the Community. Helping, Caring, Acting, Loving. This is just another example of what sets apart the Princeton New Jersey Keller Williams office from other real estate companies in the area.